Part of job here at Tyndale Marketing is to keep current on the latest photographic / cinematographic technology and how those are being used for advertisements. I recently came across Vincent Laforet’s work when looking up test footage from Canon’s EOS line of Mark-series of still cameras. In what seems a long-anticipated move, Canon is forefronting a movement in which the power of big budget 35 mm film cameras is being placed into the palms of eager independent filmmakers. This has come about because Canon has at long last decided to give these bad boy still cameras full 1080p 24-60 fps HD capability. And with a sensor that is able to fluently capture 35mm images at full capacity, the end result is purely cinematic and epic in scope. I would dare say that Canon will make the Red One seem like a joke in a few years time. In fact I really don’t appreciate the Red One, there’s nothing particularly appealing about its picture.
This video was produced as an advert to showcase the power of Canon’s 1D Mark IV…there is not one ounce of artificial light in here.
Tags: 1d, Canon Mark IV, Cinematography, Film, Indie Film, Photography, Red One, Vimeo, Vincent Laforet
